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Penny Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.

 Articles by this Author

If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for

There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog

After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear