Many UK businesses have failed to grasp the importance of social networking, seeing it only as a passing fad, with sites such as Facebook, Myspace, Bebo reportedly eating into employees' productivity as non work-related photos, gossip etc are shared However, these types of activities are only one side of social networks, and as many successful businesses have come to realise, online social networks can be the hubs for the application of far more effective business practices than in the past, including marketing

Tagging documents with keywords, particularly in academia, has been around for generations, and has become mainstream on the internet in the past few years, especially with the introduction of social tagging or bookmarking, with the likes of delicio

Take a quick look at your website now and see whether you have been neglecting your updates – what is the most recent date in your news section, or the last article you posted If it is older than 2 months, then you need to update sooner rather than later

The advent of online communities and the huge amount of information now available through the Internet has led to the enablement of the consumer, and the development of the prosumer No longer is the customer an easy horse to lead to water

Every business has within it a wealth of knowledge and experience that could benefit others Whether this is how to use your products efficiently and effectively (eg a user’s manual), or lessons learnt starting and expanding your business, it is likely that you are sitting on a potential source of revenue

Whichever you are considering, before planning a Web PR strategy, it is always advisable to take a long hard look at your website and check that it is working Not just for the search engines, who you are likely to harness in your campaign, but also for your users, and for you

RSS is a method for automatically syndicating content RSS feeds allow anyone interested in a site's content to easily collect the latest updates without needing to revisit the website